Prime Minister Narendra Modi had nominated nine notable figures, including the team of Taarak Mehta Ka Ooltah Chashmah (TMKOC), to propagate his ‘Clean India’ campaign.
As the only television show nominated by the PM, it was a proud moment for producer Asit Kumarr Modi and Neela Tele Films. “As responsible citizens of the show, we have taken many steps to educate viewers to keep their surroundings clean. When we were asked to host the red carpet event at the 60th Filmfare Awards, my first reaction was that it will be an excellent platform to carry forward the message of ‘Clean India’. With the support of NP Singh, Chief Executive Officer at Multi Screen Media Pvt. Ltd. (Sony Entertainment), we decided to take the Swachh Bharat Abhiyaan to the red carpet,” says Asit.